Store products led with low-confidence service names and prices.
The old product cards are now treated as deprecated inventory, not the public offer.
ProKPI Brokers
Prove the market signal before you spend like the answer is obvious.
Member-connected product intelligence and zero-budget GTM support for education, AI, and learning-technology teams that need proof, positioning, and operating clarity before scaling.
Why this changes the site
The service page should sell access to applied learning, not a generic consulting menu.
Five service paths anchor the membership MVP.
Visitors request access first, then the tracker, resources, and service request form show which paths people actually need.
Validated services can become productized offers.
Once demand repeats, the store can support clean fixed-scope products without forcing prices into the market too early.
Member routes
Choose the route that matches what you need to learn, prove, or apply.
I want access to applied support.
Use membership as the access layer for member-only services, templates, working sessions, and project feedback.
Request accessI need a concrete next step.
Explore service pathways designed for zero-budget GTM, market learning, messaging, and product intelligence.
View service pathsI want to validate a need.
Use survey and intake paths to test talent, hackathon, product, or market-learning demand.
Take surveyI want a useful takeaway.
Preserve the downloadable asset as a lead magnet and value-delivery path.
Download handbookFunctional routes
Keep the useful paths, but make each one do a clearer job.
Tell us what you are trying to prove next.
The contact path stays broad enough for open questions, but the MVP data layer should stay unified: route people to membership access, member service request, or fit-call booking instead of collecting a duplicate form submission.
Review contact routeFind talent by watching how people solve real problems.
This route should keep the hackathon-led talent angle, then connect employer demand, challenge design, and market learning back to the ProKPI service model.
Review talent routeTell us what kind of talent signal you need.
The survey remains a demand-learning asset. Surrounding copy should set expectations for company context, challenge goals, technical tools, timeline, and next-step routing.
Review survey routeUse hackathons to make talent and innovation visible.
Keep the handbook useful and ungated for now. Use it as a trust asset, then route serious employer interest back to the survey or contact path.
Review handbook routeBook after the fit is clear.
Direct booking returns after the free membership intake and service-fit path are ready. The expired Acuity scheduler was removed so this route no longer shows a dead booking widget.
Request access firstMember-only service paths
Five offers to validate first.
These replace the current low-confidence store products as the public validation menu. The names are intentionally short, but each one maps to a concrete member problem, resource, and service request path.
Membership workflow
The public site points to access. Booking happens after fit is clearer.
- 1Website CTARequest member access from the homepage or services page.
- 2Intake formCapture role, stage, GTM challenge, useful service path, and follow-up interest.
- 3Tracker reviewUse the Sheet to qualify, tag, and learn from patterns across responses.
- 4Starter resourcesShare the relevant starter resource with accepted members or MVP testers.
- 5Fit callSend the Google Calendar booking link only when a live conversation is the right next step.
- 6Service requestInvite accepted members to request one of the approved service paths.
Booking layer
The first call should feel earned, not automatic.
The booking link is a post-intake workflow tool for accepted members, strong-fit prospects, or people who need a short clarification call before choosing a service path.
ProKPI Member Fit Call
A 30-minute Google Calendar appointment schedule tied to pj@define-labs.com.
Start with member access.
If you are new to ProKPI, request access first so the project, stage, and likely service path can be routed cleanly.
Request member accessAlready invited or submitted access?
Book a short fit call if you have already requested access, been invited, or need a clarification call before the right route is decided.
Book a fit callKeep booking secondary.
The homepage, header, and primary service CTAs should still point to member access until demand and fit criteria are validated.
Store cleanup direction
Preserve the commerce option. Remove the old products from the public story.
Startup Strategy Pulse
Deprecated placeholder. Its useful parts move into Market Wedge Sprint: segment choice, message clarity, and first-channel proof.
Innovation Sprint Audit
Deprecated placeholder. Its useful parts move into Learning Proof Sprint.
Custom KPI Engine Deployment
Deprecated placeholder. Its useful parts move into Growth Loop Scorecard.
Replacement rule:
Public service pages explain the five approved service paths and point to membership access. Add-to-cart comes back only after scope, eligibility, booking, and pricing have been validated.
Full route cleanup
Every ProKPI route now has a job, a CTA posture, and an image direction.
This route layer shows how the old route sprawl becomes a cleaner product-intelligence funnel without splitting lead data across duplicate forms.
Product intelligence before scale.
Make membership access and the five service paths visible before booking or store behavior.
Primary: request member accessFive offers, no public price pressure.
Keep commerce infrastructure, but hide/de-emphasize unvalidated fixed prices and old products.
Review service pathsTrust the operator lens.
Reinforce education, AI, learning technology, product management, and GTM evidence.
Review about routeTell us what you are trying to prove.
Use Google-backed routing for membership fit, service fit, and follow-up so leads stay in one operating system.
Review contact routeBook after the fit is clear.
Use booking only for invited, post-intake, or direct-qualification visitors.
Secondary: book a fit callTalent Signal Sprint.
Reframe hackathon and survey pages around challenge-led talent signal and employer learning.
Primary: take the talent surveyLead magnet, not the whole offer.
Keep the handbook useful and ungated while routing serious demand to survey or membership access.
Review handbook routeProof-of-thinking, not a service menu.
Keep culture and video-insight content as credibility until a repeated service demand is approved.
Review blog routeArchive before live promotion.
Keep as reference only. Do not promote historical duplicate pages into live navigation.
See route planPreserve working flows
The useful plumbing stays visible while the public offer gets cleaner.
Forms
Public membership and service-request intake should use the Google Forms + tracker workflow. Native forms can return later only if they map to the same operating system.
Store
Hide deprecated product cards. Keep commerce available for later validated products.
Content
Culture x Tech Blog supports credibility, methodology, and market-learning narratives.